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The definitive content marketing formula

Consultor de Marketing - Marketing de ContenidosLast couples of years have seen a definitive exposure in content marketing activities but despite using search engines and market researchers, the companies are still struggling to find a profitable and complete content marketing formula.

The idea of content marketing processes is to make people aware as to how one can attract and engage the targeted audience and solve their problem. Needless to say that content marketing has already acquired the social part in this as now anyone can find articles, blogs and valuable information through searching engines with reference to market tactics and strategies, but it’s rare to see a complete and solid concept of content marketing.

For B2C companies, this formula would prove to carry valuable rests especially for B2C companies who deals in the concept of online marketing.

A new marketing campaign can be developed through a formula called “optimized content marketing” and SEO formula with an 8 step process.

STEP 1: RESEARCH CUSTOMER SEGMENT
Identify and segment the audience which means inviting customers and potential buyers to know their promoters and preferences including their pain points and to gather more and more information during the buying cycle especially their likings and dislikes. This would divide the customs into various segments and persona including their pain points.

STEP 2: DETERMINING OBJECTIVES
S.M.A.R.T helps in determining the objectives in smart, specific, measurable, attainable and relevant manner. Marketing manager and CEO’S are surprised with this objective and this is a useful business patch.

STEP 3: IDENTIFY TOPIC AND MESSAGE
Engage the audience with brand, topic and message in order to bind relationships and trust which is optimistic and assists in promoting the product and also reaches the valuable clientele.

STEP 4: RESEARCH
Research includes competitive analysis which at times is difficult, but it’s relevant to buying cycle and SEO keyword. It should be so interesting that the targeted audience should search the engines.

STEP 5: SPECIFY CONTENT MARKETING FORUMS
Content Marketing Forums should be identified from all on time articles containing all rich contents after a thorough search from the available resources.

STEP 6: CONTENT CREATION
After research from all available sources, the content form should be unique reaching the customer whenever he/she needs in context of the specific organization to educate and make the buyer aware about the brand.

STEP 7: CONTENT PROMOTION
Social and Influence, media and marketing plays a crucial role in achieving this aim. Brand friendly content can be supplied through both these mediums, which is shared by websites like face book, Twitter and You tube are the best e-retailers.

STEP 8: MEASURE RESULTS
Degree of success can be measured through KDIS. Measuring performance is the final step. The metrics is based on the indicators i.e. on-line polls, market voters, voting for sales, the web traffic, the quality and certain feedback.

REPITITIVE PROCESS AS A CONCLUSION
Keep repeating the same cycle based on the results for also finding new measures and tools for promotion.

Sabrina Desuza Is a Content writer and SEO Expert working with Seo Rank Smart, it is Internet Marketing Company offering good SEO Packages to its clients.

Sobre el autor: Germán Piñeiro

Consultor de Marketing y Comunicación, CEO de Iniciativas Virtuales. Amplia formación y experiencia, ADE, MBA, MMC... Me interesa el marketing, la comunicación y todo lo relacionado con startups y empresas de base tecnológica. ¿Qué puedo hacer por ti o tu empresa? A continuación te muestro diferentes vías mediante las que podrás contactar conmigo, será un placer ayudarte.


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